Governance, strategic management and university government: convergence for results

Abstract

This paper provides an in-depth analysis of governance innovations implemented at the University of Campinas (Unicamp) during the 2017–2021 period. It highlights how aligning the government’s political agenda with the institution’s strategic planning can yield positive, measurable results with significant external impact. This governance model adheres to public governance principles and offers a framework applicable to other public universities in Brazil and Latin America. By embracing principles of good public governance in university management and recognizing the interdependence between core academic activities and administrative functions, Unicamp was able to develop medium- and long-term projects. These initiatives were crucial for ensuring financial sustainability, optimizing work processes, and enhancing the institution’s credibility and engagement with society. The originality of this approach lies in the creation of internal governance mechanisms tailored to Unicamp’s specific needs. These mechanisms were informed by a contextual analysis used as a diagnostic tool, with institutional performance evaluated by independent external committees to ensure transparency and accountability. The study employed a qualitative and descriptive methodology, involving the review and analysis of scientific articles, technical and management reports, official Unicamp documents, and news published on publicly accessible platforms.